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Affiliate marketing submitted by affi475 to u/affi475 [link] [comments] Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts Structure https://preview.redd.it/a9a3eqlt1af61.jpg?width=600&format=pjpg&auto=webp&s=61f74881b6051dc4fe4bb1d9e8f748cf2ea6dc0a The industry has four core players the merchant (also known as 'advertiser' or 'retailer' or 'brand') the network (that contains offers for the affiliate to choose from and also takes care of the payments) the publisher (also known as 'the affiliate') the customer The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates, and specialized third party vendors Affiliate marketing overlaps with other Internet marketing methods to some degree because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies History Origin The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the Internet. The translation of the revenue share principles to mainstream e-commerce happened in November 1994, almost four years after the origination of the World Wide Web The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network By 1995 PC Flowers & Gifts had launched a commercial version of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996, and was issued U.S. Patent number 6,141,666 on Oct 31, 2000. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007, and U.S. Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking In July 1998 PC Flowers and Gifts merged with Fingerhut and Federated Department Stores In November 1994, CDNow launched its BuyWeb program. CDNow had the idea that music-oriented websites could review or list albums on their pages that their visitors might be interested in purchasing. These websites could also offer a link that would take visitors directly to CDNow to purchase the albums. The idea for remote purchasing originally arose from conversations with music label Geffen Records in the fall of 1994. The management at Geffen wanted to sell its artists' CD's directly from its website but did not want to implement this capability itself. Geffen asked CDNow if it could design a program where CDNow would handle the order fulfillment. Geffen realized that CDNow could link directly from the artist on its website to Geffen's website, bypassing the CDNow home page and going directly to an artist's music page Amazon launched its associate program in July 1996: Amazon associates could place banner or text links on their site for individual books, or link directly to the Amazon home page When visitors clicked on the associate's website to go to Amazon and purchase a book, the associate received a commission. Amazon was not the first merchant to offer an affiliate program, but its program was the first to become widely known and serve as a model for subsequent programs In February 2000, Amazon announced that it had been granted a patent on components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts (October 1994), AutoWeb (October 1995), Kbkids/BrainPlay (January 1996), EPage (April 1996), and several others Historic development Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005 MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix Web 2.0 Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency Compensation methods Predominant compensation methods Eighty percent of affiliate programs today use revenue sharing or pay per sale (PPS) as a compensation method, nineteen percent use cost per action (CPA), and the remaining programs use other methods such as cost per click (CPC) or cost per mille (CPM, cost per estimated 1000 views) Diminished compensation methods Within more mature markets, less than one percent of traditional affiliate marketing programs today use cost per click and cost per mille. However, these compensation methods are used heavily in display advertising and paid search. Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website. Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing. While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM. Performance/affiliate marketing In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser. Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk is absorbed by the affiliate who funnels their traffic to the campaign (normally a landing page). In the case a conversion is not fired the publisher won't receive any compensation for the traffic. Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department. The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase. Multi-tier programs Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A". Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different: Multi-level marketing (MLM) or network marketing associations tend to have more complex commission requirements/qualifications than standard affiliate programs. From the advertiser's perspective Advantages for merchants Merchants favor affiliate marketing because in most cases it uses a "pay for performance" model, meaning that the merchant does not incur a marketing expense unless results are accrued (excluding any initial setup cost) Implementation options Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself. Affiliate management and program management outsourcing Uncontrolled affiliate programs aid rogue affiliates, who use spamming, trademark infringement, false advertising, cookie stuffing, typosquatting, and other unethical methods that have given affiliate marketing a negative reputation. Some merchants are using outsourced (affiliate) program management (OPM) companies, which are themselves often run by affiliate managers and network program managers OPM companies perform affiliate program management for the merchants as a service, similar to the role an advertising agencies serves in offline marketing Types of affiliate websites Affiliate websites are often categorized by merchants (advertisers) and affiliate networks. There are currently no industry-wide standards for the categorization. The following types of websites are generic, yet are commonly understood and used by affiliate marketers. Search affiliates that utilize pay per click search engines to promote the advertisers' offers (i.e., search arbitrage) Price comparison service websites and directories Loyalty websites, typically characterized by providing a reward or incentive system for purchases via points, miles, cash back Cause Related Marketing sites that offer charitable donations Coupon and rebate websites that focus on sales promotions Content and niche market websites, including product review sites Personal websites Weblogs and websites syndication feeds E-mail marketing list affiliates (i.e., owners of large opt-in -mail lists that typically employ e-mail drip marketing) and newsletter list affiliates, which are typically more content-heavy Registration path or co-registration affiliates who include offers from other merchants during the registration process on their own website Shopping directories that list merchants by categories without providing coupons, price comparisons, or other features based on information that changes frequently, thus requiring continual updates Cost per action networks (i.e., top-tier affiliates) that expose offers from the advertiser with which they are affiliated with their own network of affiliates Websites using adbars (e.g. AdSense) to display context-sensitive advertising for products on the site Virtual currency that offers advertising views in exchange for a handout of virtual currency in a game or other virtual platform. File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves. Video sharing websites: YouTube videos are often utilized by affiliates to do affiliate marketing. A person would create a video and place a link to the affiliate product they are promoting in the video itself and within the description. Publisher recruitment Affiliate networks that already have several advertisers typically also have a large pool of publishers. These publishers could be potentially recruited, and there is also an increased chance that publishers in the network apply to the program on their own, without the need for recruitment efforts by the advertiser. Relevant websites that attract the same target audiences as the advertiser but without competing with it are potential affiliate partners as well. Vendors or existing customers can also become recruits if doing so makes sense and does not violate any laws or regulations (such as with pyramid schemes). Almost any website could be recruited as an affiliate publisher, but high traffic websites are more likely interested in (for their sake) low-risk cost per mille or medium-risk cost per click deals rather than higher-risk cost per action or revenue share deals affiliate marketing https://arzunkadeh.com/affiliate-marketing/ https://en.wikipedia.org/wiki/Affiliate_marketing https://affiliate-program.amazon.com/ https://partnernetwork.ebay.com/ https://ads.alibaba.com/ https://ahrefs.com/blog/affiliate-marketing/ https://neilpatel.com/what-is-affiliate-marketing/ |
As we've seen in the past, championships can be decided by just a few points. In every season a driver and team will think they left some points off the table but all we can do is focus on each of the next 4 races and finishing in front of WLD.Ghost
While it wasn't expected, it really is a testament to how good on a Saturday Laurent has been. It wasn't a case of Luiz being slow either — he was on the expected pace — it was just a case of Laurent pulling out spectacular lap!Harimau Racing
With Chevrolet, we get great speed and reliability for an affordable price — the best value in the FRL. Chevrolet has showed how important an asset they are to the league because they've been around since 02 and they have tons of passion and racing heritage. Last season a lot of teams publicly shamed their engine supplier — mainly Porsche customers — but recall that Harimau remained patient and calm with our supplier throughout all of this. I admit this season, I forgot my values, and I was distressed and agitated about the lack of upgrades. But I had zero reason to feel like that, because Chevrolet have been 100% transparent with us since the beginning, and now the entire league sees the true Chevrolet in terms of power, reliability, and upgrade pace. You mentioned 5 upgrades this season; this is only the beginning! I wish to congratulate Mr. Campbell for presiding over the engine program, and the Chevy workers directly in our garage for their expertise this season.Pikainen
It was disappointing to watch as we had had high hopes for the race, but this accident is his first of the season so we cannot be too upset. Matthias has had many years of racing experience so I'm glad it has translated into safe driving for the most part. I apologise to D'Avis and Nystrom for their unfortunate resulting damage and retirements.Porsche
I think one race is not enough to already evaluate his performance but my first impression is that he is really hard working — his qualifying was really good. The race pace was as you could see not the fastest, but I am sure we will get there in the next 3 races. Luckily Uwe could avoid the incident, but it was nice to see that we can still race closely to the rest of the pack.Royal Panasonic
It's a huge advantage for us at the moment. Most teams have to work with what they have to find two drivers. And since we already have one of our seats filled by Janos Trettel, we can pour all our four scouting opportunities into finding that one perfect fit for the remaining spot.Scuderia Ferrari
Clearly not.
Honestly I'd be happy to work with any team. Just to mention a few, we would love to work with Ember or HWS, but our goal, regardless of the team we're affiliated with, is to create a fruitful environment for promising young drivers to give them a good chance to develop. We are pretty down in the pecking order, so we won't have many teams to choose from, but that's not a problem for us.Arcuri Motorsports
We're excited about the new system. With a team like ours who ain't doin too well in the standings, it’s big for us to be able to bring in some top young talent. We have a lot of work still to do as a team but having the chance to get some up and coming drivers is a huge plus for us.Aston Martin
We just hoped to capitalize from the pace of the fresher tyres.BMW
Very astute question, tell your editor you deserve a raise. Yeah, a big thanks for BMW and Carlsberg to give us the funding for the upgrades. The team has worked tirelessly this season and we've had a number of successes. I know the other teams are jealous of our steering wheel LCD screen. It's been part of our plan this season and has yielded good results. But to answer your question, it's got us to 7th so far. Hopefully it'll be enough as we finish the season. Sovereign have shown they're not foolin' 'round.Dusk
We tried to undercut the field as we knew many would try the one stop so we took a gamble and it didn't work.Honda Racing
Absolutely yes. He is still young, but he already won the race 3 times, and he can show a stable performance. And if he can gain more experience in the race, he must be one of the best drivers in FRL.Kaisersport
At this point I think Emanuel has the Drivers' title pretty much locked down. The Constructors' isn't as secure, but I feel quite confident now we won't be seeing a late-season charge from Chevy.Mercury
Yes, and there is a few we're currently in contact with.With these sponsors, will the team likely be earning more than what is received from current payments?
Depends, as these new sponsors will not form the bulk of our funds. If our current sponsors could commit the same amount or more in the coming season, then these new partners would certainly be a good additional source of funding. Otherwise, they'll be filling a gap.Scuderia Fiore
I hope that he will grow with the team. I am planning to bring Fiore in a spot at the top and I am sure David will play an integral role in that growth — for him and the team.Sokolov
Yes, since Sokolov joined the FRL, we have had the philosophy that reliability is the most important characteristic of the car. So we have been disappointed at some results this season.Sovereign
Thank you so much, but a lot of the credit needs to go to the amazing drive by Jaros. While our qualifying has been about average, our race was anything but that. We are definitely thankful for BMW upgrades this late in the season which has definitely helped us improve our car. We hope to close out the season strong.Tomkins Autosport
Patience. It's the luck that we didn't see earlier this year returning to us.What about your drivers? How much have they contributed?
I can't do anything but give the highest praise to them. The car this year is not the fastest in the field, yet its very often to see them threatening the higher points positions. I am incredibly proud of the boys.
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Hi everyone! With it being Trans Awareness Week I feel it's a great time to share a life update! I came out pretty abruptly this summer and things got exceptionally cranked up in August when my parents reacted exactly as I expected. It really lit a fire under me. I couldn't file for a legal name change fast enough and I feel I have absolutely stripped off the shackles that kept me as a fraction of myself for my entire life. I have since been working incredibly hard at advocating for trans rights in quite a few situations and so far I am pretty proud about myself. I've found most of my time over the past few months on Twitter. I don't have Facebook or Instagram accounts for example and I ended up in the middle of a ... rather serious project. submitted by TaylorLakhryst to Winnipeg [link] [comments] Ultimately, I've got three goals I'd like to accomplish as part of my journey. My first goal is based on my belief that we are long overdue for visible trans inclusivity in sports, and by that I mean have dialogue present regarding rules, policies, divisions, insurance and so on explaining that divisions are based on gender identity & expression, not biological sex. That said, I am aware of the fluidity of that statement and understand there are times where in the interest of competitiveness or player safety physiological factors need to be considered, especially at elite-level play or in sports where weight classes matter. Overall though, there is no reason otherwise why trans athletes should be prevented from or discriminated against competing in a division that is in line with their preferred gender identity and/or expression. I've got a thread that I'm using to keep some awareness up particularly relating to Sport Manitoba (while it also was a retweet throwing a bit of shade to a local radio station hiring a known transphobic radio host who has been endorsed by a member of our queer community and insists they will continue to be one of the strongest media allies to the LGBTQ community in Winnipeg. *sorrywhat.gif* I'll get back to the radio station in a bit. That thread also dropped a note to Slo-Pitch National regarding their rules and of where trans athletes are to fall in with their verbiage. I'm happy to report that unlike the bureaucratic approach I feel I received from Sport Manitoba, Slo-Pitch National was almost immediately engaged after a few tweet attempts went their way. I had an absolutely wonderful conversation with Trish and I strongly believe we will be having more follow-up conversations about how to implement things effectively, assertively, competitively and in a way that prevents abuse. If I can help encourage programs to start having more visible acknowledgement of trans athletes and having inclusive dialogue and programming in their systems, that will do nothing but benefit one of the core obstacles about trans people in general: awareness. That verbiage can introduce conversations earlier, end controversies sooner, offer courage and support to trans people from children to adults that they have a welcoming place to belong, provide an improved fundamental understanding that people are different and to open minds and hearts about it, and even to improve demographics so that better social, medical, educational, and mentalhealth services can become available. My second goal, as a matter of fact, is to at least be put in consideration for the Order of Manitoba. I never thought about it before but I remember coming across it at some point and thought, "Screw this. I'm earning it." The Order of Manitoba was established to recognize individuals who have demonstrated excellence and achievement in any field of endeavour benefiting in an outstanding manner the social, cultural or economic well-being of Manitoba and its residents. I feel that if I continue to work as hard as I can to break barriers, raise awareness and continue to denounce injustice against not only transgender Manitobans but transgender people as a whole, the least I could hope for is to be thought of when it's time to think of who helps make Manitoba be a better place. Personally, I've suffered a walled-up life for pretty much 39 years and if I can do my part to ensure that no person has to feel like they need to be anyone but their authentic and best selves, I will pull out every stop that I am able to because unless you're trans, you simply don't get what it's like. A rather surreal experience that reminded me that I'm on course to my goal lately was having conversation with the national director of the Run for Women! It started after I pinned a note on my Twitter profile which eventually led to an amazing response and a subsequent Zoom session with Ted and Stephanie. Hearing the interest, recognition, and commitment to make the Run for Women a more welcoming and inclusive event for all women was exciting, and being asked to be kept in touch with during the progress has felt immensely meaningful. I feel I have really taken advocacy for trans rights seriously ever since I came out and that leads to my third goal that I currently have. I feel I am on a path of creating a legacy and I can only hope that one day people will hear my name and immediately recognize my effort to raise awareness and help normalize the belonging of trans people in a predominantly cisnormative world. Sometimes it feels petty but I would absolutely love to get verified by Twitter at some point because of that. As much as blue isn't my favourite colour, I feel it would look great beside my name. I feel it's a great way to suggest that I know what I'm doing and I'm not taking any of this lightly at all. When I came out as abruptly as I did, it was with the full intention to raise awareness and educate, especially using the element of shock to prompt reflections into the minds of others. I came out right after George Floyd was murdered because our planet was reeling on yet another example that if you're not White and Right, you're fighting for a place to coexist. Minority groups all over the planet, and obviously the Black community at large, were screaming for reforms to improve diversity, equity and Inclusion. To eliminate racism. To eliminate discrimination. I felt there was no better time to capture that momentum. After I came out, I lost track of the amount of times someone would say that they had no idea, and rightfully so. I began to come out socially on my 39th birthday so for all intents and purposes the only person most people ever knew or recognized was a white, athletic, 39-year-old Canadian male. I was as close to the top of the food chain that someone could really get. I bled privilege that I didn't even want because it was nothing but imbued irony because it would almost all be erased if I allowed myself to be vulnerable and authentic. Becoming vulnerable and authentic is exactly what I chose to do. I didn't do that necessarily because I wanted to, and it certainly wasn't because I was ready to, but I had no choice except that I HAD to. As a person, I am far too strong, far too vocal, far too educated and far too articulated to stay quiet any longer. I know I've got the skillset and resilience to help make the world a better place and if anything I feel guilty for not allowing myself to start working on it years earlier. Even as I write about this life update, I think about a blog post that was written about me and to this day am so humbled about it. More than ever have I felt like I'm making a difference instead of being a burden and it inspires me to keep pushing forward. I've alluded to it a couple times already and one of the biggest missions I have been on lately is advocating on the absolute faux pas of a local radio station hiring someone who has said dehumanizing things about transgender people, has not shown public atonement for it, and then being protected by the radio station while they affirm to be LGBTQ+ allies. One of the biggest reasons I am invested in this is because of the message that is being sent to minority communities across the board: If you are privileged, you are protected. The message that forgiveness is to be expected of the victims instead of earned by the offenders really sums up segregation, discrimination and overall mental unwellness in a nutshell. Personally, I felt my drive for this situation to really light up after Energy 106 FM posted their "Official Statement," which for the record was Friday, August 28, at 9:00 PM. Only until recently in a meeting I had with Adam West, their Program Director, that they had intention of posting that late largely due to Facebook algorithms. All I really had to reply on that was considering the amount of controversy regarding the release of the message, they could have at least addressed the concern with an explanation instead of perpetually ignoring the call-outs. Another interesting take in that same meeting was that they were waiting for that memo to be vetted by one transgender person, which I learned after asking who the "numerous meaningful and significant conversations" involved because I can't imagine a single resource centre in Winnipeg that would have given this hire a green light. Regardless, I had no problem expressing my thoughts about the situation and since made a decision to keep my eye on it. One of the reasons why I struggled to feel comfortable coming out was because I wasn't ready to be as loud as I knew I was capable of being. For at least half my life I've felt that people like me needed a warrior to be there for them. I wanted to be that warrior but I simply did not feel like I was capable of the fight. As much as I knew I already was being suffocated, I needed to know I could be there for others. It took me a long time but when I finally found it in me I have never been more proud to be myself and to fight for my community. Allyship isn't a part-time job. It is like being that warrior I mentioned. It doesn't necessarily mean you're looking for a fight, but you must be ready to go to battle when the time comes. I wasn't ready to fight for myself before. Today, I fight for change. Twitter certainly was a hotbed after Energy decided to release their "Official Statement" affirming their belief that their hire was the right decision. There were links and stories and updates and advocates and affirmations from all angles, even on the other side of the ocean. After realizing how many stories and concerns there were, I decided to make my path of advocacy easier to follow, literally, and I did that by creating a thread on Twitter that sourced everything to follow in one place. One of the biggest obstacles with advocacy is it often means you're fighting from a weaker position, as in, it's not uncommon for change to be made because of necessity instead of morality. When it comes to advocating against corporate boondoggling often change would only ultimately be recognized after corporate partners disagree with the decision and decide to withdraw, and that's where the adventure really began. It was fantastic and encouraging to see many corporate allies of the LGBTQ+ community to stand in Solidarity with us and denounce the decision made by Energy 106 FM, or more specifically, the Evanov Radio Group. During the unrest it was uncovered that Dave Wheeler was hired with approval of Paul Evanov himself, which he shared during one of his podcast episodes of Wheeler After Dark. I still have conflicted feelings about that. How does Paul Evanov, who's father Bill developed the world's first 100% LGBT front-to-back radio station, who passed away on February 28, 2020, personally approve this hire, affirm support by a PR firm (of which I have solid hunches about but am still piecing it together), and be OK with this? Why does Wheeler say in that soundbite that "they're ready" now? I can't imagine what the delay would have been, unless we think of crazy supervillain vibes where Paul was waiting for all the legal stuff about Bill to be finished. Dave was unemployed for two years. Was Adam asking Paul to ask Bill to give Dave a job for two years, and now that Daddy's out of the picture Paul can finally be the one to say yes? How does any leadership in an organization that has a globally-accessible LGBT-focused radio station that is one of their jewels completely overlook the responsibility of public atonement at a value greater than public shaming, or more accurately disregard its importance? It's completely baffling but truly represents again what life is like with privilege. I completely understand that Wheeler's termination from his last station wasn't without controversy, but what feels like something completely overlooked is that his language was spoken with fluidity. He utilized an opportunity to share unfiltered thoughts AND get paid for it. That's privilege. The idea of being able to speak your beliefs for personal gain with no disregard for hurt or harm: that's privilege. To get the opportunity to have a public voice again, especially now targeted TOWARDS the demographic who have been harmed by the hateful and dehumanizing speech without any sign of public grief or atonement: that's privilege. To expect forgiveness and acceptance instead of earning forgiveness and trust: that's privilege. That's why I advocate. The message that your privilege will protect you and anyone lesser has to fight for equality continues to be too strong, too frequent, and too deadly. What had me so confused, if not frustrated at the situation, was how the hire didn't raise concerns of transphobia but other forms of discrimination such as racism and sexism as well. One of the most ... eye opening ... experiences was Adam's response to me in one of our meetings where he didn't believe "Black Olives Matter" (Starting at ~16:44) was racism. Adam's argument to me was that Dave is a comedian and as such this should be considered a parody. I am not a person of colour by any stretch to know what racism feels like directly, but for him to flatly reject the message that has been spoken LOUDLY by our BIPOC community showed, again, privilege and another reason why I have to keep fighting. What's baffling is that podcast episode with the "parody" was uploaded on August 14, 2020 ... only TWO WEEKS prior to Energy's release of their "Official Statement" defending their hire. Further examples of racism were brought up by other members of our community, such as a podcast episode validating Blackface (starting at ~35:20, released on May 27, 2020, two days after George Floyd was murdered, and with no hesitation to shame the "woke" generation), an anti-Indigenous parody of the Wet'suwet'en protests on February 21, 2020 (plus referencing to the protest as looking like an anus), and validating police brutality to the death of Eishia Hudson (the 16-year-old Indigenous teen who was shot dead on April 16, 2020). He's stated and has been defended that he "has done a lot of work" since getting fired, but I'm struggling to see where it has even started. I am at an absolute loss when it comes to seeing how this history is even close to being welcome at a self-professed LGBTQ+-friendly station, especially considering they fired a woman who was an advocate for the LGBTQ+ community to make space for him and another woman. His personal Wheeler After Dark! podcast explicitly describes the episodes as "not intended for those that are easily offended by adult themes, spicy language, satire, dark humour, etc, etc, etc... If you're a kid... You likely shouldn't be listening to this, but you should tell your parents to, they'd find it hilarious!" Being an ally doesn't have on-and-off "modes." You can't be a representative of allyship when you're under someone else's watch and especially while under someone else's salary. Allyship is an authentic effort from the heart. It isn't always flawless and it isn't always life-possessing but the motivation has to come from within yourself and it absolutely must represent your honest values. It absolutely stuns me about how Energy 106 FM, and more specifically the Evanov Radio Group, is completely dense to the insensitivity caused by their hire and exceptionally so by standing behind it. The responsibility of being an ally is not to be taken lightly, otherwise the actions will be exposed and shown to be performative activism for personal gain. As such, I continued (and continue) to advocate. Our minority communities have been run over far too frequently to stand aside to reckless privilege. A few weeks after it was clear that Energy was firm in their decision, I decided it was time to get even more involved. I was right on the cusp of socially-transitioning to full-time and used that moment as a chapter in my life to show I'm taking advocating for what's right seriously and have been on it since. One of my most important processes was identifying business affiliates with the radio group. While it started with raising awareness to direct advertisers and implore them to assess their values, see if they are in line with the decisions at Energy, and withdraw their advertising if they don't support it. Many advertisers pulled which was wonderful to see as support, but I personally had a fire ignited after I came across a video from Wheeler in the Morning parodying transgender people. The video has since been set to private and in a meeting I had with Tyler he explained the video was set to private after I called it out because of the aforementioned legal dispute. Regardless, I advised that setting it to private doesn't address the video existing. The message of setting it to private is "Oh, this is worth keeping, you're not supposed to see it though." I advised him to have someone on Energy's Twitter account acknowledge my post with that exact remark about legal, to do something that represents anything close to allyship instead of continuing to be deflective and secretive. Regardless, when I saw that video for the first time, the comments had a description that lit me up more than ever. "Superheroes... Every last one of 'em." A superhero possesses abilities beyond those of ordinary people, who typically uses their powers to help the world become a better place, or is dedicated to protecting the public, and stopping evil. I'm transgender & I am god damned proud of it. I did NOT abruptly become socially & publicly visible to my workplace, sports leagues & peers immediately after the Floyd murder to have Energy's clown car run over MY goal of raising awareness about diversity, inclusion and equality. Between my parents responding exactly as I expected (who I still have not heard from them to this day, and we're going on about 3m1w at the time of this post), plus Energy and Evanov clearly embracing their decision, my fire has been lit more than ever. This world has never seen as strong as a version of me, and I have barely even teased my potential. I decided that Energy is not enough. If Paul Evanov decided to sign off on it, Tyler picks up an additional role in the Evanov Radio Group with a segment on the aforementioned radio station PROUD FM, and zero suggestion they are reconsidering their decisions, I decided the right way to gain awareness was to expand deeper into the radio group. I decided that it was time to address not only advertisers but any visible business associate with Energy 106 FM, Hot 100.5 FM, CKJS 810 AM, and PROUD FM. Ever since I started to advocate on this project, I was close to certain that Energy 106 muted me. If they blocked me I would have seen it, but if they muted me I would have had no idea. However, I realized eventually that Energy did in fact have the ability to see my mentions and replies the whole time. I blocked out what Matt mentioned as sensitivity to his message but it seems he chose to engage it further. He chose to react on a post on Energy's account regarding a pizza promotion, and a picture he used on the post was one of him and his child. It was Energy's account and I had a question to their promotion sponsor, but what ultimately transpired was Matt's wife deciding to ... well, here. That's not to say that Energy or any accomplices hasn't been aware of my advocacy otherwise. From Day 1 (or as close to it that I can imagine), AJ blocked me for whatever reason but had no problem following a conversation I had involving a business partner to PROUD FM and throwing likes to the counterpoints of mine. Of course, sometimes the main account will make accidents too but I had no problem capturing it. Why would they continue to be silent when they insist to be "allies?" I am DONE with this world running on hate & dollars instead of heartbeats & common sense. I did NOT abruptly put MY health, MY safety & MY neck on the line inspire change to have Paul Evanov, the Evanov Radio Group, Adam West and Energy 106 FM suggest that being queer isn't profitable enough & try to prove it during a GLOBAL SOCIAL CRISIS. I feel I have shown with more than enough character and conviction that I know what I'm doing, I know what I'm talking about, and I'm fighting so that we don't need to keep fighting in the future. I advocate strongly for mental health awareness and do my best to engage as much as possible with patience and objective reasoning. I have had people ask if it's OK to come out to me in private messages because they felt there was a safe space. I have had businesses reach out to me about various topics up to and including what could be an appropriate course of action with some of their decisions so that they continue to represent themselves as strong corporate allies. I have lost track of the amount of praise, gratitude and encouragement from so many people in our community. I have had mindful conversations with people immensely frustrated with racism and white supremacy. I have had compassionate conversations with people who want to be allies and are unsure what to do. I have had educational conversations with people about what a trans experience may be like, and I have had many wonderful conversations with trans people of a variety of backgrounds and experiences and shared stories about our journeys. I have had conversations with people who have felt inspired from me, I have had conversations with people who were feeling unwell, and I have had conversations to the point of committing time and awareness with people who were feeling suicidal so that we could get through the moment and work on recovery strategies. That's not to say that it hasn't been without it's challenges, but has led to some awareness as well! After about a month of constant backlash since sticking to their hire, Energy posted a podcast episode Tyler did with a local podcast group, Winnipeg's Finest, which would to me suggest that Energy shares the perspective and sentiments he shared. I felt it was a good opportunity to express frustration about not being given the opportunity to discuss these changes after being force-told to forgive a transphobic, sexist, racist bigot. The podcast inspired me to respond with a video of my own, as a matter of fact. After listening to the podcast a couple of times I decided to record a YouTube video of my own, completely unfiltered and unedited, pausing at every talking point that contradicted an experience, questioning bias, and so on. The video took me hours! 5 hours, actually! It was my very first time on YouTube too! I felt I had no time to waste and took a huge gamble on how it came out but I feel really proud of myself for what I did! I made sure to include chapter markers of every talking point as well and ... gosh, there are lots. Like I said, it hasn't been without its challenges, that's for sure. Cranking up the advocacy absolutely raised the eyebrows of many for both good and, let's call it "uneducated", reasons. I'm very grateful to be part of a community who helps support each other especially when there is a serious social concern in the works. I feel especially grateful to be a recognizable and trusted person during this entire adventure and I truly would never wish to have taken a different path. Even though I believe that Adam and Tyler only agreed to speak with me out of obligation to a CBSC "Complaint re ENERGY 106 CHWE-FM Broadcast" (even though it was never addressed as a reason but the timing to start talking and the dis-interest of engaging in Zoom conversations when COVID19 restrictions ramped up feel incredibly coincidental), I did do my best to be a helpful liaison between the radio station and our LGBTQ+ community. I continued to be engaged and offered awareness, consultation, advice and concerns via email. I started and maintained a thread about what allyship looks like to people and what it would take for them to see Energy 106 FM as an ally again. For that project alone, I went as far back into relevant time as I could and tried to connect with nearly every user I could find that reacted to Energy 106 FM hiring Dave Wheeler. Loose math from my notes suggests I have tried to connect with about 1600 people. I have personally DM'd about 750 people and every last piece of feedback has been included in the thread. In my last meeting that I had at Energy, Megan told me that she has been following the entire thread so I at least had an affirmation that the effort has been acknowledged. Unfortunately, that's also about where it ended. While the start of my emails and correspondence was pleasant and positive communication, it didn't take too long to redirect the focus to some rather important pieces of discussion. It's very clear that since hiring Dave and promoting Wheeler In The Morning as their new morning show, they have enabled a safe space for an extremely far-right culture including white supremacy, transphobia, racism, and a general disrespect for human decency. There has been stalking, doxxing, libel, cyberbullying and an absolute maelstrom of right-wing chaos and panic. What has been incredibly baffling is how Adam and Energy were literally offered an example of a script to use to stay engaged, not overpromise their direction while denouncing all the values that authentic allies fight against, they decided to ignore all that and ask for everyone to "be kind." If that doesn't have "stand back and standby" written all over it, I don't know what does. So, this is the part where I ask for feedback! I have a few considerations in my mind so far but am curious about where the next part of my journey should go. I know I'm going to continue to raise awareness of the situation to any visible business affiliates, and likely I will up the ante now to all Evanov Radio Group stations from coast to coast. As a matter of fact, I will be including affiliates to the Winnipeg Goldeyes as well because they censored me when I asked them about their values compared to their affiliation with Energy 106 FM. As a trans athlete, the simple concept of our local AAbaseballteam promoting Diversity Day in the past but censoring me about their values towards diversity, inclusion and equity disgusted me and prompted me to immediately throw my jersey in the garbage. I will never wear a Goldeyes jersey again, especially so long as they don't respond to my questions. See, I know what I'm doing is powerful, successful and fearful. Why else would the Wheeler-in-the-Morning-fanclub cry to Twitter to suspend my account? That is arguably one of the most flattering things to come my way, to know that I am the haunting reason for people who are so insecure with themselves they have become possessed and obsessed with my existence, and know they are utterly desperate to silence me during my advocacy about trans rights and fundamentally basic humanrights means WHAT I AM DOING IS WORKING AND I WILL NOT QUIT. I must express reservations about Twitter's judgement, however. Oh well. I will earn the blue star, I will be verified, and I WILL bring our trans community to a safer, healthier place. This cycles back to seeing what feedback is available. I firmly believe these accounts are affiliated to Energy 106 FM or the Evanov Radio Group as a whole. The biggest reason why it comes to mind are based on three things: 1) One of the main antagonists has an account that opened in September 2020, shortly after Dave Wheeler deleted his own account, and targeted a tweet I commented on. 2) After my last meeting at Energy, Adam affirmed to me that "he'll take care of them" when I told him that the little band waving Energy's flag is doing nothing but making his brand look worse, because they are absolutely not doing anything to me. I noticed a near-immediate decline in activity from the fun-club for a small period of time and struggle to believe that wasn't as per Adam's memo. Add the fact that Tyler affirmed to me that he would publicly denounce their behaviour and that has not happened either. So, Energy, Adam, and Tyler have all the means to blatantly denounce white supremacy, harassment, racism, transphobia, doxxing, stalking, libel, defamation, and so on ... yet completely refuse to. What other option can it be? 3) This is a little too coincidental, and if it was done "in satire because Dave is a comedian" (as per Adam) then it shows they are aware of the situation and continue to refuse to address it. I find it interesting that these accounts have a massive obsession about broadcasting far-right political beliefs and stalking me. Feel free to see for yourself about the obsession since the end of September for all these folks: BigFonker21%20(to%3ATaylorLakhryst)%20since%3A2020-09-25&src=typed_query&f=live), Brittany Anne%20(to%3ATaylorLakhryst)%20since%3A2020-09-25&src=typed_query&f=live), Nicholas1226%20(to%3ATaylorLakhryst)%20since%3A2020-09-25&src=typed_query&f=live), a%20(to%3ATaylorLakhryst)%20since%3A2020-09-25&src=typed_query&f=live), Hanz Rules!%20(to%3ATaylorLakhryst)%20since%3A2020-09-25&src=typed_query&f=live) and an obsessive amount of boosting from Boo. I'm sure there are more but if I really wanted to look for Cancer I'd rather go stargazing. And frankly, these are simply about things I see directly. I have been told my more than enough peers that this crowd stalks them as well, but peculiarly block those peers if this fun-club doesn't get the reaction they want. What's especially curious about the situation is that while these users are beyond obsessed with me an have lept over so many lines, I still have no reason to believe that it's not within the Evanov Radio Group and of all things they even have my home address which I needed to include when I wrote my concern to CBSC, so at what point am I to not feel as if Adam or Dave would not use it out of vengeance against me by the time I am done advocating against Evanov Radio Group and their perpetual injustices? People may ask why I shared my address, and the answer is to continue to be open, transparent, and show validity that Energy is a local radio station that is poisoning my local community. People ask why don't I block the aforementioned users, and the answer is because they are not hurting me. Everything that they are doing does nothing but make Energy look worse, make Evanov look like an even more pathetic radio group, and every last itch and twitch they do to try to upset me does nothing but empower me, inspire me, and give me more to work with. Our community has far too many people suffering from discrimination, harassment, sexual harassment, bullying, cyberbullying, transphobia, racism, stalking and so much more. I have the means and the mental health strength to absorb all of their hatred and ignorance and show it to people who are in positions to make change that it is happening, it is dangerous and it is deadly. I can not and will not be broken, and that is why I allow these users to continue to try to break me, because all they are doing is making this fire inside of me brighter, stronger, more fierce and ultimately more beautiful. I will not quit. So, as I've mentioned, I would love to hear your feedback about what you think appropriate courses of action would be! Thank you so much for taking the time to read this! Happy Trans Awareness Week! https://preview.redd.it/g508k4qomhz51.jpg?width=2316&format=pjpg&auto=webp&s=43a90355cf9d92586324c5c4545364175cb7d87b |
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